Selle Italia Lady Gel Flow saddle

I've got a few of these saddles for my wife and she likes them.
That's also all the maker can say about this saddle. According to the sales manager, it was really a lucky shot. The made and offered a lady saddle and it became a commercial success. But nobody at Selle Royal knows why it is so appreciated by women. Somehow the mixture of shape, hardness and materials works.
The Lady a typical product what saddle makers call a women's saddle: shorter, wider, softer. However, this doesn't mean that every short, wide and soft saddle is a popular or good saddle for women. On the contrary. Some women like long, hard and narrow saddles, like the original Flite. And many men, if they have the guts to try this, may like this Lady saddle, too.